The Hazelnut Cafe and its stylish sister, Hazel Boutique, have become one of the most talked-about destinations on the Jersey Shore, particularly in the charming town of Lavallette, New Jersey. As of today, December 10, 2025, the combined retail and cafe concept is generating a massive amount of online discussion, not just for its trendy apparel and delicious coffee, but also for a high-profile incident that has shaped its current review landscape.
This deep-dive into the latest reviews, menu highlights, and the story behind the owners, Jenna and Kimberly Campfield, aims to provide a clear, unbiased look at what visitors can truly expect. From the cozy atmosphere and unique ‘Hazel Exclusive’ clothing line to the viral "table drama," here is the definitive guide to understanding the buzz surrounding 1901 Grand Central Avenue.
The Founders' Story and Business Profile: Jenna & Kimberly Campfield
The success of Hazel Boutique and The Hazelnut Cafe is deeply rooted in the vision of its founders, Jenna and Kimberly Campfield. Their story is a classic example of entrepreneurial spirit blending retail and hospitality to create a unique community hub.
The Campfield Sisters: A Brief Biography
- Names: Jenna Campfield and Kimberly Campfield
- Role: Owners and Operators of Hazel Boutique and The Hazelnut Cafe
- Business Type: Clothing, Accessory, and Home Decor Brand (Hazel Boutique) combined with a specialty Coffee Shop (The Hazelnut Cafe)
- Location: 1901 Grand Central Avenue, Lavallette, New Jersey
- Inception: Jenna Campfield is credited with starting Hazel Boutique, which later expanded to include The Hazelnut Cafe.
- Vision: To create a cohesive space where customers can shop for stylish, curated apparel and home goods while enjoying high-quality coffee and a welcoming atmosphere.
- Product Focus: Trendy women's clothing, unique accessories, and a line of 'Hazel Exclusive' items.
The boutique component, Hazel Boutique, began as a New Jersey-based brand focused on apparel and home decor. The move to integrate The Hazelnut Cafe, which reportedly opened in August 2024, was a strategic expansion to enhance the customer experience, turning a simple shopping trip into a delightful destination stop along the Jersey Shore. This boutique-cafe concept is what initially set the business apart, attracting both locals and summer visitors looking for a unique blend of retail therapy and a caffeine fix.
Viral Controversy vs. Cafe Quality: Decoding The Lavallette Reviews
The current review landscape for Hazel Boutique and The Hazelnut Cafe is complex and often polarized, largely due to a single, high-profile incident that went viral across social media platforms like TikTok and Reddit in late 2024 and early 2025. This event, often dubbed the "table drama," has become an unavoidable part of the business's online identity.
1. The Infamous $1,600 Table Incident
The core of the controversy involves a customer, Katthy Denman (also known by the TikTok handle 'Beautihut'), who alleged that her three-year-old daughter accidentally knocked over a heavy table while visiting the cafe. Reports circulated widely that the customer was asked to pay for the damaged, custom-made table, which was valued at $1,600.
- Customer Allegation: Being pressured to pay for the broken furniture.
- Owners' Denial: The owners of The Hazelnut Cafe have publicly denied asking the customer to pay for the table, stating that the situation was misrepresented.
- Review Impact: This incident led to a significant influx of "review bombing" from both sides—those supporting the customer and those defending the business—making it challenging to discern genuine, organic feedback.
2. The Genuine Cafe Experience: Coffee & Menu Highlights
Despite the drama, many patrons return to focus on the quality of the cafe itself, highlighting several standout menu items that have garnered consistently positive feedback. The Hazelnut Cafe is praised for its cozy aesthetic, which is enriched with fresh decor, and its specialty coffee drinks.
One of the most frequently mentioned, and recently brought back, fan favorites is the Banana Bread Latte. This specialty drink has a dedicated following, delighting fans of banana-flavored coffee beverages and cementing the cafe's reputation for unique and delicious offerings.
The cafe also offers a standard but high-quality array of coffee, tea, and quick bites, making it a popular spot for a morning pick-me-up or an afternoon treat while browsing the boutique. Delivery and takeout are available, indicating a focus on modern customer convenience.
The Boutique Experience: Must-Have 'Hazel Exclusive' Items
The retail side, Hazel Boutique, is not merely a waiting area for coffee but a destination in its own right. It is celebrated for its highly curated selection of trendy and stylish apparel, women's clothing, and unique accessories that cater to a wide range of tastes.
3. The Curated Apparel and Accessories
The boutique excels at offering pieces that feel both current and timeless, appealing to the fashion-conscious Jersey Shore clientele. Customers frequently praise the quality and style of the clothing, which often features cozy and trendy sets.
- Accessories: Best-selling items include delicate jewelry, such as the 14k Gold Multi Pearl Bracelet, which speaks to the store's focus on elevated, everyday style.
- Home Decor: Beyond clothing, the store offers a selection of home decor, making it a comprehensive lifestyle brand.
4. The HZL Billie Collection: A Customer Favorite
A key element of the boutique's topical authority is its own line of products, labeled as 'Hazel Exclusive.' The HZL Billie Collection, featuring items like The HZL Billie Shorts and The HZL Billie Hoodie, are standout examples. These exclusive pieces are often highlighted in reviews as being worth the hype, offering a blend of comfort, quality, and a unique brand identity.
7 Essential Takeaways from the Latest Reviews (2025)
For anyone planning a visit to 1901 Grand Central Avenue, here are the seven most important points to consider, synthesized from the latest customer feedback and business details:
- Dual Concept Success: The unique blend of a stylish boutique and a quality cafe (the boutique-cafe concept) is a major draw, providing a multi-faceted shopping and dining experience.
- The Banana Bread Latte is a Must-Try: It remains the most frequently praised specialty drink and a key reason for repeat cafe visits.
- Review Polarization is Real: Be aware that many online reviews are influenced by the Katthy Denman 'table drama.' Look for detailed reviews that focus on product/service quality, not just the controversy.
- High-Quality Apparel: The clothing, especially the 'Hazel Exclusive' items like the HZL Billie Hoodie, receives strong marks for trendiness and quality.
- Atmosphere is Key: The cafe is consistently described as cozy, welcoming, and aesthetically pleasing, making it a great place to relax near the Jersey Shore.
- Owned by Local Entrepreneurs: The business is owned and operated by the Campfield sisters, Jenna and Kimberly, adding a local, personal touch to the brand.
- Location and Hours: Located conveniently on Grand Central Avenue in Lavallette, NJ, the cafe is open daily, typically from 9 AM to 6 PM, making it accessible for both early risers and afternoon shoppers.
In conclusion, Hazel Boutique and The Hazelnut Cafe is more than just a coffee shop or a clothing store; it is a dynamic, high-profile destination that has successfully cultivated a strong brand identity. While the viral controversy has certainly amplified its name, the underlying business—a dedication to trendy retail and quality coffee—is what continues to draw a loyal customer base to the heart of Lavallette.
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