7 Shocking Ways 'Do It Like They Do On The Discovery Channel' Changed Pop Culture (And What It Means Now In 2024)

The phrase "do it like they do on the Discovery Channel" is one of the most recognizable and enduring pop culture references of the last quarter-century, a lyrical bomb dropped by the Bloodhound Gang in their 1999 smash hit, "The Bad Touch." Far from a simple TV reference, this line—and the song's central thesis—is a humorous, yet surprisingly insightful, commentary on human sexuality, stripping away societal norms to remind us that "You and me, baby, ain't nothing but mammals." The enduring curiosity about this line persists even today, with the song experiencing a significant cultural resurgence in late 2024, proving its impact is anything but fleeting.

Released on the album Hooray for Boobies, the song’s catchy, synth-driven beat and deliberately provocative lyrics—which turn 25 years old in 2024—cemented the Bloodhound Gang's status as masters of irreverent, comedic rock. The line itself is a direct, explicit, and utterly unforgettable reference to the raw, unfiltered mating rituals frequently documented in nature programming, inviting listeners to embrace their primal, animalistic urges. This deep dive explores the phrase's origin, its massive cultural footprint, and why it's more relevant than ever in the current date of December 2025.

The Bloodhound Gang and The Biological Imperative: Origin of the Iconic Phrase

To truly understand the impact of the phrase, one must first look at the band and the context of the song's release. The Bloodhound Gang, fronted by lyricist Jimmy Pop, built their career on a foundation of sophomoric humor, sharp wit, and a knack for crafting surprisingly catchy tunes. "The Bad Touch" was their magnum opus of this style.

• The Chilling True Story 5 Key Facts About Richard Evonitz The Serial Killer Who Kidnapped Kara Robinson Chamberlain Xpjje

The Core Lyrical Philosophy

The entire chorus sets up the joke, but also the philosophical core of the song:

• "You and me, baby, ain't nothing but mammals"
• "So let's do it like they do on the Discovery Channel"

This couplet is genius in its simplicity. It immediately connects the sophisticated, modern human with the raw, instinctual behavior of animals in the animal kingdom. The "Discovery Channel" serves as the perfect, universally understood shorthand for nature documentaries, where the explicit, often violent, mating rituals of species like lions, gorillas, spiders, and sharks are shown without censorship. The song essentially gives listeners permission to bypass complex human courtship and embrace a more primal, uninhibited form of intimacy.

Biography of Bloodhound Gang’s Frontman, Jimmy Pop

The creative force behind the lyrics is James Moyer Franks, better known by his stage name, Jimmy Pop.

• The Surprise Vegas Wedding And Shared Grief 5 Shocking Details Of John Schneider And Dee Dee Sorvinos Whirlwind Romance Ohirf

• Full Name: James Moyer Franks
• Stage Name: Jimmy Pop
• Born: August 27, 1972 (Age 53 in 2025)
• Birthplace: Trappe, Pennsylvania, U.S.
• Occupation: Musician, Singer, Songwriter, Rapper
• Band: Bloodhound Gang (Lead vocalist, rhythm guitarist, principal lyricist)
• Active Years: 1988–2015 (on hiatus)
• Key Albums: Hooray for Boobies (1999), One Fierce Beer Coaster (1996)
• Key Hits: "The Bad Touch," "Fire Water Burn," "Foxtrot Uniform Charlie Kilo"
• Education: Attended Temple University, majoring in Mass Communication.
• Lyrical Style: Known for blending crude humor, extensive wordplay, and pop culture references with a unique comedic-rap/pop-punk sound.

The Enduring Cultural Impact and 2024 Resurgence

The success of "The Bad Touch" was global. Its music video, featuring the band members in monkey suits dancing in various public places, was a staple of late 90s and early 2000s music television. However, the phrase's longevity is tied to its continued relevance, which saw a major spike in 2024.

1. The 25th Anniversary and Vinyl Reissue

In 2024, the album Hooray for Boobies celebrated its 25th anniversary. This milestone was marked by a limited double LP release, including bonus remixes, which brought the song back into the spotlight for both nostalgic fans and a new generation of listeners. This re-release is a testament to the song’s lasting appeal in the pop-punk and comedy-rock genres.

2. The Modern EDM Sample

Further cementing its modern relevance, the iconic lyric was sampled in a major 2024 electronic dance music (EDM) track. The artists Mathame and Lyke released a track titled "Discovery Channel," which prominently features the recognizable vocal sample from "The Bad Touch." This integration into the contemporary electronic music scene introduced the phrase to a completely new, younger audience, ensuring its cultural impact continues to grow well into the mid-2020s.

• The Untouchable Privacy 7 Secrets Of Rachel Mcadams And Jamie Lindens Life Beyond The Red Carpet E820e

3. The Meme and Social Media Phenomenon

The phrase is a perfect candidate for internet culture. It is frequently used in memes, viral videos, and TikTok trends as a punchline to describe any uninhibited, messy, or overly enthusiastic behavior, not just sexual acts. Its use extends to everything from competitive eating to intense sporting events, transforming it into a general-purpose phrase for "going all out" or "embracing the wild side."

The Real 'Discovery Channel' Mating Rituals in 2025

While the Bloodhound Gang’s song is a humorous generalization, the actual content on the Discovery Channel and its sister networks (like Animal Planet) continues to provide the literal inspiration for the lyric. Modern wildlife documentaries are more detailed and visually stunning than ever, showcasing the incredible—and sometimes bizarre—lengths animals go to for reproduction.

The Modern Mating Game

Today's programming focuses on the complexity of animal courtship, which is far more than just a quick, primal act. Recent and popular documentaries, such as the BBC Earth series "The Mating Game," which is available on Discovery+ and other platforms, highlight the elaborate, dangerous, and often beautiful nature of the biological imperative.

These shows detail fascinating survival strategies and reproductive habits across the globe, giving a deeper, more factual meaning to the song's lyric. Some of the most compelling and often-referenced examples of "doing it like they do on the Discovery Channel" include:

• The Peacock Spider Dance: Tiny male spiders perform an intricate, colorful dance for the female, a complex display of visual signaling.
• The Anglerfish Fusion: The tiny male anglerfish permanently fuses itself to the massive female, becoming a permanent, parasitic sperm source. This is a dramatic example of sexual dimorphism.
• The Praying Mantis Cannibalism: The female mantis often consumes the head of the male during or immediately after copulation, a shocking act of sexual selection that provides necessary nutrients for her eggs.
• Elephant Seal Battles: Massive male elephant seals engage in brutal, bloody fights for dominance and access to a large harem of females, demonstrating pure brute force in the mating hierarchy.
• Bird of Paradise Displays: Males engage in spectacular, gravity-defying dances and shape-shifting plumage displays to attract a mate, a pure showcase of evolutionary pressure and natural selection.

The phrase "do it like they do on the Discovery Channel" has therefore evolved into a dual-layered cultural touchstone: a nostalgic nod to a late 90s party anthem, and a genuine, if crude, reference to the incredible, unscripted drama of wildlife reproduction. It remains a powerful, humorous shorthand for embracing one's natural instincts, whether on the dance floor or in the jungle of dating.