This Shit Doing Numbers: 5 Ways The Ultimate Internet Slang Defines Viral Success In 2025

In the fast-paced world of digital media, where content lives and dies by its performance, no phrase captures the essence of explosive, unexpected success quite like "This Shit Doing Numbers." As of December 2025, this ubiquitous piece of internet slang has evolved from a niche gaming community reaction into the definitive, casual metric for virality across every major platform, from TikTok to LinkedIn. It’s an enthusiastic, unfiltered declaration that a piece of content, a product launch, or even a simple tweet has transcended the ordinary and is achieving massive, measurable results—it is, quite simply, a smash hit.

Far more evocative than clinical terms like "high engagement rate" or "strong sales figures," the phrase perfectly encapsulates the surprise and excitement when something truly resonates with the masses. Whether you're a content creator, a brand strategist, or just trying to understand the latest meme, knowing the true meaning and current usage of "doing numbers" is essential for navigating the modern digital landscape and achieving topical authority.

The Definitive Etymology of "Doing Numbers" and Its Viral Origin

The core concept of "doing numbers" predates the internet, rooted in business and street slang to describe anything that was selling well or generating significant revenue. However, the specific, modern iteration, often preceded by the emphatic "This Shit," was solidified within the gaming and meme communities of platforms like YouTube and Reddit around 2021-2022.

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The popularization of the full phrase is frequently attributed to the content creator Russianbadger, whose energetic reaction videos and stream clips often feature the phrase to denote a weapon, a strategy, or a piece of content that is performing exceptionally well. This direct, no-holds-barred language resonated with the global meme culture, where raw, authentic reactions often go viral.

The term quickly spread across the internet, becoming a shorthand for objective, measurable success:

• Initial Slang (Pre-2021): "Doing numbers" meant high sales figures or a respectable amount of units sold.
• Meme Culture (2021-2023): "This shit doing numbers" became a reaction to viral content, like a heavily upvoted Reddit post, a popular *Chainsaw Man* trailer, or a high-view GIF.
• Current Usage (2024-2025): It is now a universal term for any content that is wildly successful, often in comparison to the creator's usual performance or industry expectations.

From Casual Slang to Professional Metric: What "Doing Numbers" Really Means

In 2025, when someone says a piece of content is "doing numbers," they are referring to a quantifiable, impressive performance across key social media metrics. This is not mere vanity; it’s a recognition of a successful digital public relations (PR) or marketing strategy.

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The phrase is now an acceptable, albeit informal, way to discuss the success of a campaign in a way that resonates with a younger, digitally native audience.

Here are the key metrics and entities that define a content piece as "doing numbers":

1. Explosive Engagement Rate: This is the most critical factor. "Doing numbers" means the ratio of likes, comments, and shares to the total reach is unusually high. The content isn't just being seen (impressions); it's being actively interacted with.

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2. Massive View Counts (The 'Numbers'): This refers to raw volume, often in the millions. A video, such as the "Yard Cleanup Edition" content discussed on Substack, hitting 23 million views is a clear example of "doing numbers." Similarly, the indie animation The Amazing Digital Circus was described as "doing numbers" compared to current mainstream shows due to its rapid, massive viewership.

3. High Conversions and Sales: Beyond social media, in e-commerce and affiliate marketing, "doing numbers" refers to a significant spike in sales figures, clicks, or conversions. The slang term "Crunchin'" is a related term used in hip-hop and street culture that signifies getting money or "doing numbers" through sales or business success.

5 Examples of "This Shit Doing Numbers" in Modern Pop Culture (2024-2025)

The phrase's versatility allows it to be applied to almost any success story. Here are five recent, high-profile examples demonstrating its current relevance and topical authority:

1. The Short-Form Video Dominance: Short-form video content, particularly on TikTok and YouTube Shorts, is consistently described as "doing numbers." The current algorithm favors quick, engaging clips, making them the most likely format to achieve exponential growth.
2. Professional Content on LinkedIn: Unexpectedly, the phrase has migrated to professional platforms. LinkedIn videos and carousel posts that break the platform's traditionally dry mold are now recognized as "doing numbers," indicating a major shift in business-to-business (B2B) content strategy.
3. Indie Game and Animation Success: When a small, independent project like a game on itch.io or an indie animation (like the aforementioned *Amazing Digital Circus*) suddenly explodes in popularity, the community reaction is universally "This shit doing numbers." It signifies an organic, grassroots victory over large studio budgets.
4. Viral Gaming Clips and Esports: In the gaming world (Destiny 2, Valorant, League of Legends), the phrase is used to describe a powerful weapon build, a surprising play, or a stream that pulls in thousands of concurrent viewers on Twitch. It’s a badge of honor for high performance.
5. The Resurgence of Long-Form Deep Dives: While short-form dominates, creators on Lemon8 and YouTube who produce detailed, long-form content are often celebrated for "doing numbers," proving that quality and depth can still achieve massive viewership and strong audience loyalty, bucking the trend of fleeting attention spans.

The Strategic Takeaway for Creators and Brands

For anyone involved in content creation, the phrase "This Shit Doing Numbers" is more than just slang; it's a strategic goal. It represents the pinnacle of viral success—a moment when your content moves beyond your immediate audience and enters the global conversation. To intentionally create content that "does numbers," focus on the following LSI keywords and strategic entities:

Topical Authority Entities & LSI Keywords:

• Platforms: YouTube Shorts, TikTok, X (Twitter), Instagram Reels, Reddit, Tumblr, LinkedIn, Substack, Twitch.
• Metrics: Engagement Rate, Impressions, Conversions, KPIs (Key Performance Indicators), Sales Figures, Click-Through Rate (CTR), Analytics.
• Concepts: Viral Content, Meme Culture, Organic Reach, Digital PR, Short-Form Video, Audience Resonance, Etymology, Slang, Pop Culture.
• Examples/People: Russianbadger, Amazing Digital Circus, Chainsaw Man, Destiny 2, Valorant, Boldy James, Todd Howard, Letterboxd, Bee and Puppycat.

Ultimately, the phrase is a testament to the power of authentic, high-impact content. It celebrates the moment when a creator’s work achieves a level of success that is undeniable, measurable, and often, completely unexpected. When you hear "This Shit Doing Numbers," you know you're witnessing a piece of digital history in the making.