The Paw Print Calendar: 5 Shocking Truths About Its "Legitimacy" And The Viral Pet Contest

Every pet owner dreams of their furry friend being a star, and the viral "The Paw Print Calendar" contest promises just that. But is the company behind this offer, The Paw Print, a legitimate business or a clever marketing ploy designed to lure in proud pet parents? As of , the consensus among customers and consumer watchdogs is nuanced: while you will receive a physical, customized product, the marketing tactics surrounding the "contest" are widely considered misleading and deceptive, leading to a flood of complaints.

The core controversy centers on the claim that your pet has "won" a spot in the calendar. The reality, as revealed by numerous customer testimonials and Better Business Bureau (BBB) complaints, is that virtually all submitted pets "win," and the calendar you purchase is a highly personalized product where your pet is featured on one of the months, making every calendar unique to the buyer. This article dives deep into the company's operations, the nature of the product, and what you need to know before submitting your own adorable pet.

The Paw Print Calendar: Company Profile and Business Model

The company behind the controversial pet calendar is generally referred to as The Paw Print, operating through their online storefront, The Paw Print Store (thepawprint.store). They have successfully tapped into the emotional connection between pet owners and their animals, offering a range of personalized products beyond just calendars.

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• Company Name: The Paw Print / The Paw Print Store
• Products Offered: Personalized Pet Calendars (Dog, Cat, etc.), Custom Puzzles, Mugs, Blankets, and other pet-themed merchandise featuring customer-submitted photos.
• Business Model: The company solicits pet photos through a widely advertised "contest." Once a photo is submitted, the owner is later contacted with a personalized message claiming their pet has "won" a featured spot. This "winning" is the hook to encourage the purchase of a customized calendar and other related merchandise.
• Charitable Claim: The Paw Print states that a portion of every order goes toward helping animals in need, including supporting shelters and covering medical bills for pets. This charitable mission is often cited by the company and in some positive reviews as a reason for their pricing.
• Calendar Timeline: The company is proactive, often taking submissions for calendars well in advance. For example, they have been seen taking submissions for their 2026 calendars.

The business model is not about creating a single, mass-produced calendar featuring twelve "winners" but rather about mass-producing *customized* calendars. This allows them to generate a high volume of sales by making every single customer feel special and victorious.

Is It a Scam? Dissecting the "Winning" Controversy

The central question of whether The Paw Print Calendar is "legit" hinges entirely on the definition of a scam. From a product fulfillment perspective, the company is legit: you pay for a custom calendar, and you receive a custom calendar.

However, from a marketing ethics perspective, the company's practices are widely criticized and labeled as a deceptive marketing scam by many consumers and reviewers on platforms like Reddit and the Better Business Bureau (BBB).

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Truth #1: The "Contest" is Misleading

The primary source of frustration is the pet photo contest itself. Customers are thrilled to receive an email stating their pet has "won" a coveted spot in the calendar. The reality is that "ALL pets win." This is not a competitive contest with a limited number of winners but a mechanism to create a personalized sales pitch.

Truth #2: The Calendar is Customized for YOU

When you purchase the calendar, your specific pet's photo is featured prominently on one of the months—often the month of your choosing or a randomly assigned one. The other months feature other customer-submitted pets. Crucially, "NO 2 are alike unless you order multiple calendars from YOUR order." This means the calendar is not a widely distributed, publicly recognized product; it is a personalized memento.

Truth #3: The Price is High for a Custom Product

Many complaints highlight the "ridiculously overpriced" nature of the customized calendar. Because the company has framed the purchase as a prize—a reward for "winning"—the high cost can feel like an unjustified fee for a prize, rather than the true price of a personalized photo product. If you compare the price to other custom photo product services, the perceived value can be low, especially when factoring in the deceptive marketing.

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What to Consider Before Ordering Your Custom Pet Calendar

If you're considering purchasing a calendar from The Paw Print, the best approach is to ignore the "winning" rhetoric and evaluate the purchase purely as a custom pet merchandise order. Here are the key pros and cons based on the latest customer feedback:

Pros of The Paw Print Calendar

• High-Quality Memento: Many customers express genuine happiness with the final product, calling it "adorable" and "outstandingly happy" with the quality of the calendar itself.
• Support for a Cause: The company claims to donate a portion of sales to animal welfare, which can be a motivating factor for buyers who want to support shelters and medical bills.
• Truly Personalized: The product is a unique, one-of-a-kind item that prominently features your beloved pet, making it a great gift for family members or a personal keepsake.

Cons and Common Complaints

• Misleading Marketing: The deceptive "contest" is the number one complaint, leading to a feeling of being manipulated or scammed.
• Shipping and Delivery Issues: Some BBB complaints mention long waiting times and poor communication regarding shipping updates, which can erode customer trust.
• High Cost: The price point is often cited as too high for a custom calendar, especially when the expectation of a "prize" is not met.

The company is not a phantom operation; they are a family-owned business that delivers a product. However, the use of emotionally charged, misleading marketing tactics—the "pet photo contest scam" angle—is what generates the high volume of negative reviews and the lingering question of legitimacy. Before you click "buy," ask yourself: Am I willing to pay this price for a personalized calendar, regardless of the "winning" claim?