5 Reasons Why Bad Omens' "Just Pretend" Became A Platinum-Selling Global Phenomenon

The breakout success of Bad Omens' "Just Pretend" is not just a viral moment, but a complete paradigm shift for modern rock music, culminating in a historic RIAA Platinum certification. As of late 2024 and early 2025, the track continues its unprecedented dominance, having topped the US Alternative Radio chart, smashed multiple Billboard year-end charts, and cemented the band's status as a global phenomenon. This deep dive explores the five core reasons why a song from a metalcore band's 2022 album, *The Death of Peace of Mind*, became the genre-blending, chart-smashing anthem that redefined an entire scene. The song's infectious blend of heavy alternative metal intensity with dark pop and R&B sensibilities has resonated with millions, proving that genuine emotional vulnerability, paired with sophisticated production, can transcend traditional genre boundaries. Frontman Noah Sebastian's creative vision—to fuse the intensity of metalcore with the accessibility of modern electronic music—has finally come to fruition, turning a simple track about denial into a certified masterpiece.

The Architects of Modern Metalcore: Bad Omens Biography and Member Profile

Bad Omens is an American heavy metal band formed in Richmond, Virginia, in 2015. Their early career was marked by a straightforward metalcore sound, but their third studio album, *The Death of Peace of Mind*, marked a radical and commercially explosive evolution. The current lineup is the driving force behind this revolution, with lead vocalist and producer Noah Sebastian serving as the primary creative architect.

Noah Sebastian: The Frontman, Producer, and Lyrical Core

• Full Name: Noah Sebastian Davis
• Born: October 31, 1995
• Role: Lead Vocalist, Main Songwriter, Producer
• Creative Vision: Sebastian is the visionary behind the band's genre-blending sound, often taking on production duties alongside lead guitarist Joakim Karlsson. His vocal style, which seamlessly shifts from melodic singing to powerful screams, is central to the band's appeal.
• Other Credits: Sebastian has also lent his songwriting and production talents to other artists, including Kingdom Of Giants.

Current Bad Omens Band Members

• Nicholas Ruffilo (Nick Ruffilo): Rhythm Guitarist
• Joakim Karlsson: Lead Guitarist, Co-Producer (Crucial partner in shaping the sound of *The Death of Peace of Mind*)
• Nicholas Folio (Nick Folio): Drummer

The band is signed to Sumerian Records, a label that has supported their journey from a traditional metalcore act to a genre-defying alternative metal powerhouse.

1. The Viral Catalyst: How TikTok Propelled "Just Pretend" to Platinum Status

The song’s initial success was a slow burn, but its explosion into the mainstream began with the viral power of TikTok. The track, initially released in 2022, found a massive new audience throughout 2023 and 2024 as users latched onto its emotionally resonant chorus and distinct, driving beat. The specific blend of alternative metal and electronic elements made it highly adaptable for short-form video content. The lyrics, which center on the painful denial of a failing relationship, struck a universal chord with a younger, digitally native audience. This organic, grassroots surge on social media platforms was the engine that drove "Just Pretend" to unprecedented heights, leading directly to its RIAA-certified Platinum status—a rare feat for a band rooted in the heavy metal scene.

2. The Unconventional Sound: Blending Metalcore with Dark Pop and R&B

"Just Pretend" is a masterclass in musical fusion, a key element of its topical authority. Instead of relying solely on the breakdowns and aggressive vocals typical of metalcore, the track leans heavily into atmospheric, industrial, and dark pop textures. The song’s sonic palette includes:

• Electronic Elements: Heavily processed synths and programmed beats that give the track a modern, almost EDM-like pulse.
• R&B Influences: Noah Sebastian's clean vocal delivery in the verses often carries an R&B-influenced cadence, a style that has earned the band the nickname "Metalcore The Weeknd."
• Alternative Metal Hook: The chorus delivers a powerful, anthemic alternative metal hook that maintains the band's intensity while remaining radio-friendly.

This genre-fluid approach, which can also be heard in other popular tracks like "V.A.N" (a collaboration with Poppy) and the new single "Dying To Love," shattered the gatekeeping of traditional rock radio, allowing the song to dominate charts like the Hot Hard Rock Songs chart and the US Alternative Radio chart simultaneously.

3. The Emotional Core: Deconstructing the "Just Pretend" Meaning

The lyrical depth of "Just Pretend" is perhaps the most compelling reason for its enduring connection with listeners. Frontman Noah Sebastian has openly discussed the track's meaning, which delves into the painful realization of being the "bad guy" in a relationship and the subsequent denial. The central theme is the act of self-deception—the desperate attempt to maintain a façade of normalcy when everything is falling apart. Key lyrical phrases explore this internal conflict:

• "I’m not afraid of the war you’ve come to fight / I’m afraid of the lie that I’ve been living."
• The title itself, "Just Pretend," encapsulates the song's emotional core: a plea to ignore the truth, to keep the illusion going because the reality is too devastating to face.

This narrative arc is deeply tied to the overarching concept of the album, *The Death of Peace of Mind*, which explores a storyline of internal issues, failed love, and coping mechanisms like "bad decisions." The vulnerability and raw honesty of the lyrics have allowed fans to project their own experiences onto the track, creating a powerful, lasting emotional bond.

4. The Production Innovation: Noah Sebastian and Joakim Karlsson's Synergy

The technical brilliance of the song’s production is undeniable. Noah Sebastian and Joakim Karlsson worked as a tight production unit, meticulously crafting a sound that is both massive and intimate. Unlike many bands who rely on external producers, Bad Omens’ decision to self-produce *The Death of Peace of Mind* allowed them total creative control to experiment with their sound. The production is characterized by:

• Layered Vocals: Sebastian's vocals are heavily layered and processed, creating a huge, ethereal sound that is a hallmark of dark pop.
• Dynamic Range: The song expertly shifts between quiet, atmospheric verses and the explosive, compressed sound of the chorus, maximizing its impact.
• Sonic Texture: The use of industrial-style sound design and electronic textures ensures the song sounds completely unique within the alternative metal landscape.

This innovative approach to sound design is what truly set "Just Pretend" apart, giving it a polished, radio-ready sheen while retaining the emotional grit of metalcore.

5. The Legacy: Redefining the Future of Heavy Music

The legacy of "Just Pretend" is its ability to serve as a bridge between disparate musical worlds. Its immense commercial success—reaching #1 on Alternative Radio and achieving Platinum certification—proves that heavy music is not a niche genre, but a vibrant, evolving landscape capable of mass appeal. The song’s impact has opened the door for other bands to experiment with electronic, R&B, and pop elements, pushing the boundaries of what is considered "metalcore." Bad Omens, through the success of this single and other tracks like "Impose" and the title track "The Death of Peace of Mind," have become the standard-bearers for a new wave of modern rock. Their journey from a traditional metalcore act to a global sensation is a testament to the power of artistic evolution and the undeniable connection forged when an artist is brave enough to "just pretend" no genre rules exist.