5 Mystical Secrets Behind Benson Boone's Viral Crumbl Cookie (And Why It Caused A TikTok Frenzy)

The world of pop music and gourmet desserts collided in a spectacular fashion this summer, creating a viral sensation that swept across social media and even caused a frenzy for Crumbl Cookies staff across the nation. The focus of this delightful chaos is the limited-edition Benson Boone Moonbeam Ice Cream Cookie, a dessert inspired by the singer-songwriter's breakout music and mystical aesthetic. This highly-anticipated collaboration, which launched on Monday, June 23rd, 2025, and was extended due to overwhelming demand, is more than just a sweet treat—it’s a carefully crafted piece of musical marketing that perfectly captures the spirit of Boone’s music.

This deep dive explores the full flavor profile, the song that inspired the creation, the viral TikTok trend that followed, and the complete biography of the artist at the center of the phenomenon. From the rich chocolate cookie base to the three distinct flavors of buttercream frosting—lemon, berry, and marshmallow—the Moonbeam Ice Cream Cookie is the latest example of Crumbl’s strategy of partnering with major pop culture figures like Olivia Rodrigo and Jimmy Fallon to drive massive, temporary demand.

Benson Boone: Biography and Rise to Pop Stardom

Benson James Boone has quickly become one of the most recognizable voices in contemporary pop, a journey that began not on a stage, but on the high-dive platform.

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• Full Name: Benson James Boone
• Born: June 25, 2002
• Hometown: Monroe, Washington, U.S.
• Early Career: Boone was a competitive diver throughout his high school career and didn't realize his vocal talent until a friend asked him to play piano for a Battle of the Bands competition.
• Breakout Moment: He gained initial public attention in early 2021 by briefly competing on the 19th season of American Idol. He ultimately withdrew from the competition to pursue his own artistic path.
• Record Deal: After leaving *American Idol*, he signed with Night Street Records, a label founded by Imagine Dragons frontman Dan Reynolds, and also with Warner Records.
• Debut Single: His first major single, "Ghost Town," was released in October 2021 and became a global hit.
• Debut Album: Boone released his debut studio album, *Fireworks & Rollerblades*, in April 2024. The album peaked at number six on the US Billboard 200 chart.
• Global Smash Hit: The single "Beautiful Things," released in January 2024, became his biggest success to date, peaking atop multiple international charts, including the Billboard Global 200.

The Moonbeam Ice Cream Cookie: Flavor Profile and Inspiration

The Benson Boone Moonbeam Ice Cream Cookie is a complex and whimsical creation, designed to evoke the "mystical, magical" feeling of his music. It is a chilled cookie, a format that Crumbl often reserves for their most unique and ice cream-inspired flavors.

Decoding the Mystical Flavor Layers

The cookie is a multi-layered dessert that attempts to capture the essence of a scoop of Moonbeam Ice Cream, a fantastical flavor concept tied to the song that inspired it. The full breakdown of the flavor is as follows:

1. The Base: The foundation is a rich, chilled chocolate cookie that is generously packed with cookies & cream pieces. This provides a familiar, comforting crunch and a deep cocoa flavor that anchors the vibrant toppings.
2. The Frosting: The most distinctive element is the vibrant swirl of buttercream frosting. This frosting is not a single flavor, but a tri-color, tri-flavor blend meant to mimic the look and taste of a special ice cream. The three distinct flavor swirls are: lemon, berry, and marshmallow.
3. The Finish: The cookie is completed with a delicate white drizzle, adding a final touch of sweetness and visual contrast to the colorful swirls.

Crumbl officially described the treat as a "mystical, magical chilled chocolate cookie" that channels the same mood as its musical muse. The combination of fruity, creamy, and chocolate elements makes it a truly unique entry in the rotating Crumbl menu.

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The Viral TikTok Trend and the "Mystical Magical" Frenzy

The collaboration was a massive success, not just in sales, but in generating viral social media content, particularly on TikTok. The entire campaign was meticulously tied to Boone's single "Mystical Magical," a track from his *Fireworks & Rollerblades* album.

The Backflip Challenge and Sympathy for Crumbl Workers

The Moonbeam Ice Cream Cookie quickly became the center of a viral trend that involved fans performing a specific routine when ordering the cookie. The trend involved customers walking into a Crumbl location, singing a line from the song "Mystical Magical," and then performing one of Boone's signature backflips—or at least attempting a cartwheel or a similar acrobatic move—right in the store.

This high-energy trend, while entertaining for viewers, put a temporary strain on the staff. Benson Boone himself was quick to address the situation, posting a video to his own social media channels where he sent sympathy to Crumbl workers. He acknowledged the fun of the trend but encouraged fans to be respectful to the employees who were working hard to keep up with the overwhelming demand.

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The immense popularity led to the cookie's availability being extended. Initially scheduled to run from June 23rd to June 28th, 2025, the Moonbeam Ice Cream Cookie was brought back as an Encore Dessert for the following week, running through July 5th, 2025, a testament to the power of the celebrity partnership.

More Than Just a Cookie: A Marketing Masterpiece

The Crumbl collaboration was part of a larger, immersive marketing experience for Boone. To promote the cookie and his music, he even launched a themed ice cream truck in Utah—the home state of Crumbl Cookies—on the day of the launch. This multi-platform approach, blending music, dessert, and interactive fan challenges, cemented the campaign as a modern marketing case study.

The Benson Boone Crumbl Cookie collaboration highlights a growing trend where food brands leverage the influence of pop stars and social media to create limited-time, high-demand products. By connecting the unique flavor profile—the lemon, berry, and marshmallow swirls—to the "mystical" aesthetic of his music, Crumbl and Boone successfully created a product that tasted like a song, making it an unforgettable experience for his fans and a massive win for the Crumbl brand.