5 Key Facts About The "Do It Again, Uncle Steve!" Meme And Its Wholesome, Viral Origin

The phrase "Do it again, Uncle Steve!" has become one of the internet’s most enduring and versatile catchphrases, used to express a desire to repeat a moment of pure, unadulterated joy or excitement. As of December 2025, the sound effect and meme are still widely circulated across platforms like TikTok, Reddit, and YouTube, often attached to videos depicting everything from hilarious fails to genuinely heartwarming moments. The meme’s longevity stems from its simple, universal message: the childlike plea for an encore of fun, even if the "fun" is slightly chaotic or cringeworthy to an adult audience, creating a powerful sense of nostalgia and relatable humor. The true source of this viral phenomenon is a short, highly-shared video clip that captured a moment of unexpected glee, yet the phrase has also become inextricably linked to a different, well-known YouTube personality, creating a fascinating duality to the "Uncle Steve" entity. This article dives into the two main interpretations of the phrase, its cultural impact, and the entities that have kept the meme alive for years.

The Dual Identity: Who is "Uncle Steve"? A Profile of the Internet's Namesakes

The search for the definitive "Uncle Steve" leads to two distinct figures: the anonymous, fun-loving relative from the viral video, and a specific, well-known content creator in the outdoor community.

The Viral Video's Uncle Steve (The Meme Originator)

The original "Uncle Steve" is not a public figure but a family member who became famous for a single, joyous moment.

• Role: The fun-loving relative featured in the original viral video.
• Known Action: Pushing a child (likely a nephew or niece) in a shopping cart, causing the child to yell the now-famous phrase in delight.
• Online Presence: The original video, often tagged as "TikTokCringe" or "wholesome," was widely shared across TikTok, Reddit, and YouTube, making the sound effect a cultural phenomenon.
• Identity: His full identity remains unknown to the general public, preserving his status as a wholesome, anonymous internet legend.

The YouTube Fishing Personality: "Uncle Steve Fishing" (adamitshelanu)

A separate, but equally prominent figure, is the retired YouTube personality who is often conflated with the meme.

• Public Name: Uncle Steve Fishing
• YouTube Channel Handle: adamitshelanu
• Primary Content: Fishing and outdoor videos, often featuring his unique, sometimes grumpy, commentary and techniques.
• Notoriety: Gained a following for his authentic, unpolished style, which generated both dedicated fans and critics within the fishing community.
• Known Status: Retired from regular content creation, though his videos remain a point of discussion on forums like Crappie.com and various Reddit threads.

The True Origin of the Catchphrase: The Shopping Cart Video

The phrase "Do it again, Uncle Steve!" is a textbook example of a soundbite that transcended its original context to become a versatile piece of internet language. The core of the meme is a short, shaky video clip that first gained traction around 2021. The video features a child being pushed extremely fast in a shopping cart, likely in a parking lot or a similar open space. As the cart reaches its peak speed or hits a small bump, the child bursts out with the now-iconic, high-pitched, and clearly delighted shout: "Do it again, Uncle Steve!". The reason the clip went viral is the sheer, unbridled joy in the child's voice. It perfectly captures a moment of pure, childlike excitement and the desire to experience a thrilling action one more time, regardless of the potential for a minor "cringe" factor for the adults watching. This raw authenticity made it instantly relatable and highly loopable. The sound effect was quickly extracted and uploaded to TikTok and other sound libraries. Content creators began using the sound over their own videos to signify:

• A Hilarious Repeat: A request to see a funny moment or a spectacular fail replayed.
• A Wholesome Moment: Expressing a desire for a kind or heartwarming action to be repeated (often seen in "MadeMeSmile" subreddits).
• A Cringey Encore: A sarcastic request for a cringe-inducing action to be performed again, highlighting the awkward humor of a situation.

The Cultural Impact: Why the Meme Endures and Its LSI Entities

The enduring popularity of the "Do it again, Uncle Steve!" meme is a testament to the power of authentic, unscripted internet moments. Unlike many manufactured viral trends, this phrase resonated because of its emotional core. It taps into a collective nostalgia for childhood thrills and the simple fun shared with a favorite relative. The phrase has generated a significant amount of topical authority and derivative content, extending its reach far beyond the original video. The following entities and concepts are frequently associated with the meme, demonstrating its broad cultural footprint:

Key LSI Keywords and Related Entities:

• TikTok Sound Effect: The primary medium for the meme's spread, used as background audio for thousands of user-generated videos.
• Reddit: Subreddits like r/TikTokCringe, r/wholesome, and r/MadeMeSmile are primary hubs for sharing the original video and its wholesome derivatives.
• Contagious Laughter: Many compilations of the meme are tagged with this term, as the child's reaction is infectious.
• Shopping Cart: The central prop of the original video, often referenced in meme descriptions.
• Viral Catchphrase: The phrase itself is now an established piece of internet slang.
• Wholesome Content: The meme is predominantly viewed as a positive, feel-good piece of content, despite its "cringe" origins.
• YouTube Compilations: Numerous channels have created videos compiling the best uses of the sound effect.
• Piamstovesmooth: The likely original TikTok user who posted the viral clip.
• Steve Comalander: Another "Uncle Steve" in the outdoor community who is sometimes confused with the fishing personality.
• Rick and Morty: The show has a character named "Uncle Steve," leading to cross-over meme content.
• Blue's Clues: Steve Burns, the original host, is sometimes affectionately referred to as "Uncle Steve" by nostalgic fans.
• New York Mets: Fans of the team occasionally use the phrase when referring to owner Steve Cohen, affectionately known as "Uncle Steve".
• Gym Memes: Used sarcastically to request a repeat of a particularly difficult or embarrassing workout attempt.
• Meme Soundboard: The sound effect is available on various soundboard websites for easy sharing and use in streams or podcasts.

The fact that the phrase can be applied to a retired fishing legend, a fictional cartoon character, a baseball team owner, and a random family member highlights its incredible flexibility. It serves as a simple, powerful cultural shorthand for demanding a repeat of an action, whether it’s a wholesome push in a shopping cart or a controversial fishing technique. The meme's success lies in its ability to be both specific (referencing a single video) and completely generic (applicable to any "Steve" who does something memorable).

The Legacy of "Uncle Steve" in Internet Culture

The legacy of "Do it again, Uncle Steve!" is not about a single person, but about a shared feeling. It’s a nostalgic nod to the simple, often chaotic, joys of childhood and the fun dynamic between kids and their favorite, rule-bending relatives. The phrase has cemented its place in internet history by being a soundbite that is universally understood to mean: *“That was amazing, please disregard the safety regulations and do it one more time.”* The internet’s ability to take a fleeting family moment and turn it into a global expression of joy is what makes this meme so unique. While the fishing personality "Uncle Steve" (adamitshelanu) is a known entity, the true power rests with the anonymous relative who provided the world with a perfect, three-word expression of pure, unadulterated fun. As long as there are chaotic, fun-loving relatives and children demanding an encore, the internet will continue to shout: "Do it again, Uncle Steve!"